We are pleased to introduce updates to the BitMEX visual identity. Starting today, you will see the replacement marks applied to all BitMEX properties. For some background on the history of our logo, as well as the construction of the update, please read on.
The BitMEX logo was created in early 2014 before the launch of the initial trading platform and is a representation of the ‘put-call parity’. The put-call parity defines that a futures contract (or more simply, a forward) can be replicated by a portfolio consisting of a long call option and a short put option.
The original logo design was a literal interpretation of the put-call parity formula, which, while effective, proved unwieldy when applied to a myriad of real-world scenarios. Over time, we have made the icon and logo less representational, and more flexible, to allow for easier use in social media, contracts, and everything in between that comes with running a modern trading platform.
As we continue to improve the BitMEX trading experience, we will also be improving the look and feel of the platform so as to give you all the information you need to make intelligent, decisive trades on a clean, easy-to-read, and professional platform.
We value all the support and feedback we have received over the past few years, please continue to let us know how we can continue to improve, on Twitter, and through our support page.